64 min listen
What Event Profs Can Learn From a New Generation of Diplomats
What Event Profs Can Learn From a New Generation of Diplomats
ratings:
Length:
39 minutes
Released:
Mar 20, 2023
Format:
Podcast episode
Description
Host: David Adler Guest: Jonathan Steffert In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Jonathan Steffert, the cultural attaché of public diplomacy and public affairs for the New Zealand Embassy in Washington, D.C. Steffert represents a new generation of diplomats who understand the importance of developing soft power in ways that engage and promote the values of their country. He's a great believer in using storytelling in every part of his job, especially when hosting events at the embassy. (Pro tip: This includes mowing the lawn ahead of every event to get that great cut-grass smell, and handing out friendship pins off his own suit when other people show an interest.) Steffert is one of the most strategic thinkers on soft power. And as the epitome of New Zealand love for the environment, diversity, and kindness, his lessons are as important for an experiential marketer, to a meeting planner, to an event designer, and everything in between. Take a listen, and take notes.
Released:
Mar 20, 2023
Format:
Podcast episode
Titles in the series (100)
Conversations From the Inside: Ideas, Insights, and Resources for Los Angeles Amid COVID-19: In this new virtual discussion series, BizBash gives industry leaders in local markets a voice amid the COVID-19 outbreak. This Week: Los Angeles. by GatherGeeks by BizBash: The Event Industry Podcast