50 min listen
Why Celebs Descended on an Event No One’s Heard of Before
Why Celebs Descended on an Event No One’s Heard of Before
ratings:
Length:
44 minutes
Released:
May 22, 2023
Format:
Podcast episode
Description
Host: David Adler Guest: Chris Detert In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Chris Detert, chief communications officer for Influential, dubbed as the largest influencer marketing company in the world. The company recently wrapped work for Possible, a new marketing conference that brought brands and tech and media companies—plus big-name speakers like A-Rod, Elon Musk, and LL Cool J—to Miami last month. In this lively convo, Detert discusses Influential’s nail-biting approach to helping make this inaugural conference successful, curating celebrity speakers, how the company completed a big land grab for the upcoming Cannes Lions International Festival of Creativity by taking over Twitter Beach, and the promising future of AI.
Released:
May 22, 2023
Format:
Podcast episode
Titles in the series (100)
Using Events to Turn Consumers Into Superfans (Episode 188): CSM North America's Dan Mannix talks sporting events, security, line control, and tips for planning large-scale experiences. by GatherGeeks by BizBash: The Event Industry Podcast