Jamie Mustard, is an expert on why some ideas, products or messages stand out. He is a multi-media consultant, futurist, creative artist and Iconist. He has worked with leading companies like Cisco, Intel, Adidas and Wieden + Kennedy. He is the bestselling author of The Iconist, and his work has been featured by outlets such as NPR and ABC News. Jamie joined host Robert Glazer on the Elevate Podcast to talk about why some ideas change the world, and others fall flat. Three Key Things You’ll Learn: How an appreciation for art can help us understand what ideas will resonate with the world. What Block Theory is, and why every business leader needs to understand it. How to craft a product or slogan that resonates with the masses.