Yves is the founder of Fuseproject and one of the most influential industrial designers of our generation, having also lead teams at the iconic firms frog design and Lunar Design. His clients include Herman Miller, GE, Puma, Kodak, Samsung, Prada and a host of others, and pioneered the paradigm of designer/entrepreneur as the co-founder and Chief Creative Officer of smart lock company August and CCO at Jawbone. He’s also a passionate advocate for sustainability and social good, contributing to a variety of projects like One Laptop Per Child, Ver Bien para Aprender Mejor and the SPRING Accelerator program. Today on the podcast, * He talks about how - contrary to what many think - the best way for designers to get a chance to have a seat at the table is to double down on their craft and become world-class at one thing * We talk about how to turn off your brain when needed, quieting that relentless critical voice that all creators have * And we also get into more detail on the evolution of design culture in the US- how companies like Apple and Target helped make designers more visible and more valued as core members of the team at the center of the business Enjoy! Show notes and links for this episode can be found at www.chasejarvis.com/podcast. This podcast is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.