37 min listen
Ep. 114 - r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit
Ep. 114 - r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit
ratings:
Length:
42 minutes
Released:
Oct 26, 2020
Format:
Podcast episode
Description
Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit’s VP and president of global advertising, previously of Pinterest and Google. In this, we discuss the unique qualities of Reddit’s audience that can’t be reached elsewhere, the importance of using Reddit to trend-spot for brands and the rewards available from its many ad product offerings. Harold also reveals what motivated the company to open its first HQ in London recently and the truth about brand safety concerns on the platform, including how they’ve tackled it since 2017.
Released:
Oct 26, 2020
Format:
Podcast episode
Titles in the series (100)
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