In Ep. 77 of Earned, we’re joined by Roxy Young, Chief Marketing Officer at Reddit, the mega-popular discussion forum that’s home to thousands of digital communities, aka Subreddits. We start the episode by hearing what’s on the horizon for Reddit, including its goal to expand beyond English-speaking geographies, before learning what drew Roxy to join Reddit back in 2017. Next, Roxy breaks down Reddit’s main revenue stream—advertising—and explains why Reddit’s varied, vibrant communities drive so much value for advertisers looking for their target audience. We then discuss examples of how brands have successfully activated communities on Reddit, as well as the challenges associated with managing open discussion forums. Roxy shares how Reddit continues to strengthen its relationship with creators—in this case, community moderators—via roadshows and feedback sessions, and we explore how Reddit has maintained its “brilliantly absurd” personality amid rapid growth. To close the show, we ask Roxy about her secret sauce for joining mega-successful companies early on (including Netflix, Sephora, and Hipmunk), and she reveals her personal favorite Subreddits.In this episode, you will learn:Why community is at the heart of RedditHow advertisers tap into Reddit's passionate communities How Reddit fosters relationships with its creators (aka moderators)Resources:RedditConnect with the Guest(s):Roxy Young’s LinkedInConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ