68 min listen
Turning One-Off Events Into Year-Round Marketing Strategies
Turning One-Off Events Into Year-Round Marketing Strategies
ratings:
Length:
51 minutes
Released:
Mar 22, 2021
Format:
Podcast episode
Description
Host: David Adler Guests: Denzil Rankine, Marco Giberti In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book, Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry, and much more. Sponsored by Brandlive. Running time: 51:21
Released:
Mar 22, 2021
Format:
Podcast episode
Titles in the series (100)
Conversations From the Inside: Ideas, Insights, and Resources for Washington, D.C. Amid COVID-19: In this new virtual discussion series, BizBash gives industry leaders in local markets a voice amid the COVID-19 outbreak. This Week: Washington, D.C. by GatherGeeks by BizBash: The Event Industry Podcast