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Turning One-Off Events Into Year-Round Marketing Strategies

Turning One-Off Events Into Year-Round Marketing Strategies

FromGatherGeeks by BizBash: The Event Industry Podcast


Turning One-Off Events Into Year-Round Marketing Strategies

FromGatherGeeks by BizBash: The Event Industry Podcast

ratings:
Length:
51 minutes
Released:
Mar 22, 2021
Format:
Podcast episode

Description

Host: David Adler Guests: Denzil Rankine, Marco Giberti In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book, Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry, and much more.  Sponsored by Brandlive. Running time: 51:21
Released:
Mar 22, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays. Look for GatherGeeks in your favorite platforms: iTunes, Audible, Spotify, and iHeartRadio, with more on the way. Connect with us on Twitter at @BizBash and join the conversation using the hashtag #gathergeeks.