29 min listen
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
FromJUST Branding
ratings:
Length:
68 minutes
Released:
May 12, 2023
Format:
Podcast episode
Description
Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.
In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.
We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.
Lastly, we touch on emerging trends in branding and how branding may evolve in the future.
In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.
We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.
Lastly, we touch on emerging trends in branding and how branding may evolve in the future.
Released:
May 12, 2023
Format:
Podcast episode
Titles in the series (92)
S01.E02 - Benefits of Brand Strategy by JUST Branding