29 min listen
S01.E16 - Nike & Brand DNA with Matt Watson
FromJUST Branding
ratings:
Length:
44 minutes
Released:
Oct 12, 2020
Format:
Podcast episode
Description
What does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his affinity for the Nike logo. Watson will make you think about your brand and market differently after you hear how his firm handles the branding process. We discuss brand audits, consumer research including both creative & analytical sides, the power of brand DNA, plus some key insights on how to take a position and own it. Don’t miss this episode with Matt Watson, Jacob Cass & Matt Davies! Show notes: https://justcreative.com/podcast
Released:
Oct 12, 2020
Format:
Podcast episode
Titles in the series (92)
S01.E02 - Benefits of Brand Strategy by JUST Branding