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Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go

Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go

FromDTC Podcast


Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go

FromDTC Podcast

ratings:
Length:
34 minutes
Released:
Oct 23, 2023
Format:
Podcast episode

Description

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run...

Don't miss this one, and don't miss our next event!

Timestamps:
00:00: Introduction to Vessi and its founders
05:10: The power of offering customized experiences with AI
12:45: Vessi's journey into the world of outer gear
21:20: Creating personalized chatbots for influencers and creators
28:45: Growth channels in 2023: Meta, TV, and catalog marketing

Hashtags:
#FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Oct 23, 2023
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co