To Subscribe to DTC Newsletter - https://dtcnews.link/signup

DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.

Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.

We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand messaging through influencers, community engagement, and the power of organic content

Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience.

Timestamps:
0:00 Introduction
9:15 Introducing the linen-cotton blend and expanding the product range
17:55 Utilizing influencers to amplify brand messaging
22:10 Building a community around the rest-focused brand
26:35 Exploring opportunities for whitelisting influencer posts
30:05 Getting creative with platform utilization for brand growth

#RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video