44 min listen
S01.E14 - Psychology-Driven Brand Strategy with Kaye Putnam
FromJUST Branding
ratings:
Length:
43 minutes
Released:
Sep 14, 2020
Format:
Podcast episode
Description
In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.
We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.
ABOUT OUR GUEST: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.
We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.
ABOUT OUR GUEST: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.
Released:
Sep 14, 2020
Format:
Podcast episode
Titles in the series (92)
S01.E16 - Nike & Brand DNA with Matt Watson by JUST Branding