38 min listen
S01.EP12 - Behavioural Marketing & The Strategic Branding Process
FromJUST Branding
ratings:
Length:
46 minutes
Released:
Aug 17, 2020
Format:
Podcast episode
Description
Rudy Fernandez, joins Jacob Cass & Matt Davies to walk through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing. Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others change their behaviour.
Released:
Aug 17, 2020
Format:
Podcast episode
Titles in the series (92)
S01.E05 - Brand Purpose with Stef Hamerlinck by JUST Branding