How can you create an amazing company culture that ensures a brand strategy can be actualized?

That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays.

We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture.

Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues.

If you are a brand builder looking to operationalize, align and motivate a whole company around brand thinking, this one is for you.