With his goal of creating a better way to do business, Bobby Gillespie sets out to operationalize his brand to empower his team and customers but discovers the courage and clarity needed to make it all work is not so simple.

You will learn how to maximize growth for your brand by creating a motivating culture through easy implementation.

"The secret to happiness is growth. Personal and professional growth. Learning new things, discovering new stuff, seeing new places and just not sitting static and sitting still. As we know if you sit in the middle of the road, eventually you'll get run over." - Bobby Gillespie

Bobby Gillespie is a brand growth consultant, author, and founder of Propr Design, a Baltimore-based B2B Brand Growth Agency. He and his team advise and implement strategies to help B2B brands scale through better positioning, messaging, design, web, and marketing.

Bobby Gillespie was fed up with the transactional way agencies were being run and wanted to find a better way that focused on impact outcomes and results, while also providing respect and autonomy for his team. He discovered that operationalizing your brand with a culture that drives growth starts with a solid foundation of values, purpose, mission, and personality. By having clarity and confidence in the answer to the question "What's best for the brand and our future customers?", Bobby was able to eliminate the leadership gap and build a better way.

In this episode, you will learn the following:

What is the secret to happiness in business?How can a strong brand foundation lead to more successful customer engagement?How can core values and brand personality be used to create a successful business?