Focusing on the Right Audience to Build Your Brand with Branding Specialist, Beth Brodovsky

When looking for new audiences it’s hard to know where to start. Your next great supporter seems like they could come from anywhere. But what if there was a way to narrow your search?
Of course, you want everyone to connect with your work, but building a brand is about focus. And building a thriving organization requires focusing on the most important audience first.
By using the AMIE process, you’ll learn to research from the inside out to find the right Audience, Message, Image, and Experience for your organization.
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast, and speaks on nonprofit marketing nationally.

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