Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market.  If you are not able to properly market your work it is never going to hit the audience you need. Our guest Bill Bice is a serial entrepreneur, partner at Verge Fund and CEO of Boom Time a marketing technology firm. Bill shares how content driven marketing can be the most effective thing you can do and how you can use the data from various platforms to see your customers journey across all of your channels.  Plus he shares how you can use that data to refine your content and methods for staying relevant to past and future clients. If you want to ensure successful marketing you'll need a team with experience finding your target audience.  Let Thought Leadership Leverage be that team!