A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s not good advice. When you rush into specialization without first honing your skills and gaining some valuable experience, you're missing out on a whole world of benefits. We're talking about the confidence that comes from mastering your craft, the enhanced marketability that makes you irresistible to clients, and the success that follows when you have a solid foundation to build on. Tune in to learn more about: why niching down early isn’t helpful and what you should do instead how I discovered my secret weapon as a VA at a conference in Germany the significance of soft skills in the virtual assistant industry how being versatile and multifaceted in the digital business landscape sets you apart PLUS- get a sneak peek inside my Unicorn Digital Marketing Assistant School and learn the reason why my modules focus on real world examples and hands-on application.  Don't underestimate the value of what you bring to the table. For your potential clients, being well-rounded actually means you're badass.    I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!    Links Mentioned in Show: FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Wednesday Sept 20, 2023 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to know how to get your foot in the door, make sure you save a seat!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services