Matt Mundt joins The Responsive Fundraising Podcast to share how CURE bridges the giver and good gap by integrating story into every donor touchpoint. We discuss the balance of empathy and explanation during the current crisis moment, how donor experience is the key differentiator in today's connected economy, and how CURE uses multiple medias to connect people with their purpose. Matt serves as the Senior Director of Marketing for CURE International. In this role, he is collaborating daily with his team to come up with the most creative and authentic ways to let more people know about CURE’s transforming work. For the past 20 years, Matt has led the digital marketing efforts and strategy for organizations like K-LOVE & Air1 Radio networks, SPIRIT 105.3 in Seattle, Tooth & Nail Records, and the Provident Label Group. He loves when technology, media, and storytelling converge to help spread the good news of Jesus. If you ever meet Matt in person, it will more than likely be over a great cup of coffee that he home-roasted, and he will try and convince you why the city of Seattle and the Seahawks are the best! (or the Washington Huskies, whoever is winning more at the time). Also, you have to check out his video winning a new car on The Price Is Right. Matt and his wife Rebecca have two amazing, active children. They enjoy going on many weekend adventures and try not to overshare on social media!   ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.