31 min listen
Online Engagement and Digital Campaigning for Pete Buttigieg, with Stefan Smith
Online Engagement and Digital Campaigning for Pete Buttigieg, with Stefan Smith
ratings:
Length:
35 minutes
Released:
Apr 12, 2020
Format:
Podcast episode
Description
Stefan Smith, former Online Engagement Director at Pete for America, discusses the role of social media in digital organizing and campaigning during the 2020 Democratic Primaries. We break down two of Stefan's grassroots initiatives -- the Digital Captains program and Digital Door Knocking program -- and how they contributed to the overall campaign. We also talk about the political viability of Pinterest and Reddit, alongside more traditional platforms like Twitter, Facebook, and Instagram.
Released:
Apr 12, 2020
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics