22 min listen
Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
ratings:
Length:
36 minutes
Released:
Jan 22, 2023
Format:
Podcast episode
Description
Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns. Here are the studies discussed in the episode: Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)Understanding the democratic role of perceived online political micro-targeting (2022)(Tar)getting you: The use of online political targeted messages on Facebook (2022)
Released:
Jan 22, 2023
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics