33 min listen
Dark Social Media like WhatsApp, Facebook Messenger, and WeChat: What do they mean for Politics and Marketing?, with Paul Hurley
Dark Social Media like WhatsApp, Facebook Messenger, and WeChat: What do they mean for Politics and Marketing?, with Paul Hurley
ratings:
Length:
35 minutes
Released:
Apr 17, 2017
Format:
Podcast episode
Description
Paul Hurley, digital marketing expert and founder of Frictionless Social, guests this week to discuss how Dark Social networks may be influencing politics. Paul discusses how platforms like WhatsApp, Facebook Messenger, WeChat, and others can be used by politicians and political campaigns, and we talk about how these networks may have effected the outcome of Brexit and the election of Donald Trump. Paul highlights how communication in Dark Social networks tends to be more honest, among close friends or those with a shared interest, and may build strong communities of users that can mobilize politically.
Released:
Apr 17, 2017
Format:
Podcast episode
Titles in the series (100)
World Leaders on Instagram: Governing through Photography, Selfies, and Live Stories, with Matthias Luefkens: Matthias Luefkens, Managing Director of Digital Strategy for EMEA countries at Burson-Marsteller, comes on the podcast to discuss his 'World Leaders on Instagram 2017' Twiplomacy study, which examines the ways governments and heads of state are using Instagram. We discuss some of the findings of the study, including who has the most followers and drives the most engagement, and we also chat about how politicians and institutions are using the Instagram Live Stories feature in the early stage of adoption. Matthias places world leaders' use of Instagram in context by also sharing his insights from his research on other social media platforms like Facebook, Twitter, YouTube, Periscope, and Vine. You can find all these studies at www.Twiplomacy.com by Social Media and Politics