34 min listen
Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
ratings:
Length:
63 minutes
Released:
Oct 30, 2022
Format:
Podcast episode
Description
Zac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.
Released:
Oct 30, 2022
Format:
Podcast episode
Titles in the series (100)
Bots and Computational Propaganda on Social Media, with Samuel Woolley: This episode is all about bots on social media with guest Samuel Woolley, Director of Research of the Computational Propaganda Project at the Oxford Internet Institute at the University of Oxford. We discuss exactly how users make bots, and the ways they are deployed on Facebook and Twitter to influence politics through, for example, spreading fake news or disrupting protests. Sam explains how bots are difficult to trace, since they are often geotagged in misleading locations or used for digital marketing. We also talk about bots in the latest 2016 US Presidential campaign between Donald Trump and Hillary Clinton, as well look forward a bit into how bots might evolve in the future. by Social Media and Politics