This week we continue our conversation with Republican pollster, David Flaherty, in Part 2 of our Polling 101 series.   In Part 2, we go further in depth on polling and survey research and how it can help you win your election.  We discuss what a good polling plan looks like and the important work that is required of the campaign in order to get the best results from your benchmark poll. We then go into the 2016 Presidential Election and specifically the challenges facing pollsters trying to measure support for 16 different candidates. David then gives his advice on how people should evaluate and how the media should report on the public polls in the presidential election.   David Flaherty has nearly 25 years of experience working with data and voter files and is known as an expert in mapping technology and redistricting. As a pollster, this deep background in demographics and data helps Magellan Strategies get more accurate results in their research.   David spent 14 years in Washington, DC working for the Republican National Committee, the US House of Representatives and Americans for Prosperity. In 2006, David moved to Colorado where he started Magellan Strategies. Get the Polling 101 Presentation Slides and check out the Show Notes at www.PoliticalTradeSecrets.com