39 min listen
Micro-Influencer Marketing for Political Campaigns, with Ryan Davis
Micro-Influencer Marketing for Political Campaigns, with Ryan Davis
ratings:
Length:
40 minutes
Released:
Apr 21, 2024
Format:
Podcast episode
Description
Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign. Here's a list of resources on micro-influencers written by Ryan and People First: White paper on micro-influencers 2024 election guide on micro-influencersIn-and-outs of influencer outreachAn overview of influencer trends
Released:
Apr 21, 2024
Format:
Podcast episode
Titles in the series (100)
Social Media and Nonprofit Organizations Serving Immigrants in the United States, with Dr. Heath Brown: Dr. Heath Brown, Assistant Professor of Public Policy at the John Jay College of Criminal Justice and the City University of New York Graduate Center, joins the show to share his research on the political activity of nonprofit organizations serving immigrants and their communities. We discuss how these immigrant serving NGO's use - or shy away from - political action and the role that social media plays in their communication strategy. Dr. Brown highlights that the low resources of these NGO's, the diversity of their communities, and perceptions of authenticity as key factors motivating their social media adoption and strategy. by Social Media and Politics