22 min listen
Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images
Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images
ratings:
Length:
61 minutes
Released:
Oct 16, 2022
Format:
Podcast episode
Description
In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram. I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods and key results. Hope you enjoy this one-on-one episode! Here's a link to the study (feel free to share around): Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates' Facebook and Instagram Images in the 2020 US Election (2022)
Released:
Oct 16, 2022
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics