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Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson
Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson
ratings:
Length:
46 minutes
Released:
Sep 11, 2022
Format:
Podcast episode
Description
Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became widely adopted in Sweden, how rejection sensitivity might affect political expression online, and how media narratives about polarization in Swedish media have changed over time. Here are links to the two published studies we discuss in the episode: The Subtle Nature of Facebook Politics: Swedish Social Network Site Users and Political Participation (2012)A Social Safety Net? Rejection Sensitivity and Political Opinion Sharing among Young People in Social Media (2018)
Released:
Sep 11, 2022
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics