22 min listen
Cross-Cutting Expression on Social Media: Brexit on Facebook, with Dr. Anamaria Dutceac Segesten
Cross-Cutting Expression on Social Media: Brexit on Facebook, with Dr. Anamaria Dutceac Segesten
ratings:
Length:
58 minutes
Released:
Sep 3, 2023
Format:
Podcast episode
Description
Dr. Anamaria Dutceac Segesten, Associate Professor in Strategic Communication at Lund University, joins a discussion of cross-cutting expression and its implications for digital campaigning on Facebook. On the theory side, we discuss concepts of online self-expression and cross-pressures. We also discuss how political ideology can be inferred from Facebook reactions such as 'likes' and 'loves'. Finally, we discuss what topic models of the Brexit debate around Facebook can reveal about how and what Facebook users discussed around the referendum. Links to the paper and supplementary material: Reconceptualizing Cross-Cutting Political Expression on Social Media: A Case Study of Facebook Comments During the 2016 Brexit Referendum (2023)Supplementary Material
Released:
Sep 3, 2023
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics