Social media is a phenomenon that continues to grow and attract much attention in the form of consternation, commentary, criticism and scholarly research. Any attempt at truly understanding social media communication practices and tools requires interdisciplinary analysis, the examination of the technology from the varying perspectives of the groups of users, developers and experts with respect to the issues surrounding it.  It also should include a look at the changes social media has and continues to bring to various fields, particularly with respect to professional communication. Jeremy Lipschultz, Isaacson Professor in the School of Communication at the University of Nebraska at Omaha, discusses the impact of social media on various mass communications professions in his new book Social Media Communication: Concepts, Practices, Data, Law, and Ethics (Routledge 2014). In his book, Lipschultz examines the various theories and practices connected to social media communication, and how this emerging form of communication differs from the traditional.
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