31 min listen
Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
ratings:
Length:
52 minutes
Released:
Jul 9, 2017
Format:
Podcast episode
Description
Dr. Joel Penney, Associate Professor in the School of Communication and Media at Montclair State University, discusses his new book *The Citizen Marketer: Promoting Political Opinion in the Social Media Age*. The book explores how everyday citizens actively assist in the promotion of political messages through their social media activity, following logics of viral marketing to enact persuasion at a peer-to-peer level.
Dr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.
Purchase a copy of The Citizen Marketer: Promoting Political Opinion in the Social Media Age on Amazon here.
Follow Dr. Penney on Twitter @professorpenney.
Dr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.
Purchase a copy of The Citizen Marketer: Promoting Political Opinion in the Social Media Age on Amazon here.
Follow Dr. Penney on Twitter @professorpenney.
Released:
Jul 9, 2017
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics