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Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock
Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock
ratings:
Length:
42 minutes
Released:
Sep 24, 2023
Format:
Podcast episode
Description
Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes. Here are Dr. Coppock's research studies discussed in the episode: Persuasion in Parallel: How Information Changes Minds about Politics (2022)The small effects of political advertising are small regardless of context, message, sender, or receiver (2020)Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)The impact of digital advertising on turnout during the 2020 US presidential election (Pre-print, 2022)
Released:
Sep 24, 2023
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics