My guest Marc Ross is aa senior geopolitical strategist and communications executive that helps companies and politicians get their message across. As you’ll hear on the show, Marc specializes in navigating today's interconnected business environment with geopolitical intelligence, strategic planning, economic diplomacy, and communications and has extensive experience with global Fortune 100 companies, trade associations, and national political campaigns in the US and UK. In our discussion, we explore Marc’s experience in helping politicians on the campaign trail he tells me which ones he thinks are good at communicating and which ones need a bit of help. How has communications shaped the war in Ukraine and what are the ways in which people who aren’t natural-born communicators can get their message across? As Marc explains, it's no good if you’re a politician with great ideas if you can’t get elected to implement them. We also talk about companies and some of the differences between the way politicians and corporate leaders communicate. You’ll learn why sometimes the art of the communications strategist is to keep things out of the news and whether spin doctors deserve the reputation they have. To find out more about Marc visit: https://www.caracal.global.You'll also find him on LinkedIn: https://www.linkedin.com/in/marcaross/ To hear the podcast Marc records with Gerald Ashley: https://open.spotify.com/show/508cIDKvHZiyhmYhQcqdW1?si=1b812a7e0aca4bb1For more on my new book 'Humanizing Rules: Bringing Behaviorual Science to Compliance' visit https://www.human-risk.com/humanizing-rules-book