How, in a world of limited resources, can we prioritise risk? Which ones should we focus on more than others?This isn't just something we need to think about in a work context.  It also applies to our personal lives; where should we spend our money, time and headspace?My guest is a friend of the show who has appeared four times before (links below).Professor Magda Osman is Head of Research and Analysis at the Centre for Science and Policy,  University of Cambridge, as well as Professor of Basic and Applied Decision-making at that same institution. Magda is a psychologist by training, with a specific interest in decision-making under risk and uncertainty, folk beliefs in the unconscious, as well as an interest in examining the effectiveness of methods of behavioural change.In our discussion, we explore:why we need to prioritise risk and the challenges of doing so;the benefits of group wisdom, and the reasons we might not always find it;the risks posed by a need to drive for consensus;how social dynamics influence decision-making;the power of cognitive diversity and much, much more.To find out more about Magda, her research and her work, visit her website.  You can also find her on LinkedIn.To hear previous episodes of the show featuring Magda (in the order they were recorded):'On Behavioural Interventions that Fail' 'On Unconscious Bias - what is it & can we train people to not display it?''On Compliance, Coercion & Competence''On Misinformation'