22 min listen
Challenging Nancy Pelosi for Congress: Social Media's Role in Grassroots Campaigning, with Preston Picus
Challenging Nancy Pelosi for Congress: Social Media's Role in Grassroots Campaigning, with Preston Picus
ratings:
Length:
37 minutes
Released:
Apr 2, 2017
Format:
Podcast episode
Description
Preston Picus, an educator and coach who challenged Nancy Pelosi in California’s 12th Congressional District, guests to discuss the role that social media played in his running his grassroots, progressive campaign. Mr. Picus highlights some of the disadvantages facing an average citizen running for office against an established politician, shares his experiences using Facebook for digital advertising, and gives his take on why Twitter is less effective than Facebook for campaigning. We also discuss how the Bernie Sanders had similar struggles against the establishment favorite, Hillary Clinton, in obtaining the Democratic nomination for the 2016 U.S. Presidential Elections.
You can follow Preston's still active campaign site on Facebook at Preston Picus for Congress.
You can follow Preston's still active campaign site on Facebook at Preston Picus for Congress.
Released:
Apr 2, 2017
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics