22 min listen
European Parliament on Snapchat: Engaging EU Youth in Politics through Social Media, with Karolina Wozniak
European Parliament on Snapchat: Engaging EU Youth in Politics through Social Media, with Karolina Wozniak
ratings:
Length:
19 minutes
Released:
Oct 27, 2016
Format:
Podcast episode
Description
Karolina Wozniak, social media coordinator for the European Parliament, shares how and why the European Parliament is using Snapchat to engage youth in EU politics. Listen in as we discuss where Snapchat fits into the Parliament's overall social media strategy, the levels and types of citizen engagement, geofilters, and the costs of running a Snapchat account for a government institution (you'll be surprised!).
Released:
Oct 27, 2016
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics