22 min listen
World Leaders on Instagram: Governing through Photography, Selfies, and Live Stories, with Matthias Luefkens
World Leaders on Instagram: Governing through Photography, Selfies, and Live Stories, with Matthias Luefkens
ratings:
Length:
33 minutes
Released:
Apr 23, 2017
Format:
Podcast episode
Description
Matthias Luefkens, Managing Director of Digital Strategy for EMEA countries at Burson-Marsteller, comes on the podcast to discuss his 'World Leaders on Instagram 2017' Twiplomacy study, which examines the ways governments and heads of state are using Instagram. We discuss some of the findings of the study, including who has the most followers and drives the most engagement, and we also chat about how politicians and institutions are using the Instagram Live Stories feature in the early stage of adoption. Matthias places world leaders' use of Instagram in context by also sharing insights from his research on other social media platforms like Facebook, Twitter, Snapchat, YouTube, Periscope, and Vine. You can find all these studies at www.Twiplomacy.com
Released:
Apr 23, 2017
Format:
Podcast episode
Titles in the series (100)
Social Media and Political Youth Organizations in Denmark, with Emilie Demant: Emilie Demant, social media coordinator for Venstres Ungdom, shares her insights into how a Danish political youth organization is using social media to engage young voters with politics. We discuss how Facebook, Snapchat, Instagram, and Twitter are each used differently to communicate politics with young Danes, as well as what types of user-generated content Emilie receives when managing these social media accounts. Emilie highlights the visual element of social media by stressing that memes, GIFs, and videos drive the most engagement on social media, and here digital marketing and graphic design play a key role. We also discuss the differences between a youth political organization and the parent political party, Venstre, and what that means for their social media use. Although exhibiting different rules of political communication on social media (especially on Snapchat), interestingly, both Venstre and Ve by Social Media and Politics