19 min listen
Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
ratings:
Length:
33 minutes
Released:
Mar 25, 2018
Format:
Podcast episode
Description
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Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.
Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.
Released:
Mar 25, 2018
Format:
Podcast episode
Titles in the series (100)
European Parliament on Snapchat: Engaging EU Youth in Politics through Social Media, with Karolina Wozniak: Karolina Wozniak, social media coordinator for the European Parliament, shares how and why the European Parliament is using Snapchat to engage youth in EU politics. Listen in as we discuss where Snapchat fits into the Parliament's overall social media strategy, the levels and types of citizen engagement, geofilters, and the costs of running a Snapchat account for a government institution (you'll be surprised!). by Social Media and Politics