19 min listen
Social Media Influencers and Politics, Environmental Behavior, and Covid Misinformation, with Dr. Desirée Schmuck
Social Media Influencers and Politics, Environmental Behavior, and Covid Misinformation, with Dr. Desirée Schmuck
ratings:
Length:
44 minutes
Released:
Jun 19, 2022
Format:
Podcast episode
Description
Dr. Desirée Schmuck, Assistant Professor at the Department of Mass Communication at KU Leuven, shares her research on social media influencers and their effects on users' political attitudes and behavior. We break down three of Dr. Schmuck's studies. The first focuses on how exposure to political influencer content affects young social media users' behavior, both in terms of formal electoral participation and environmental sustainability. The second examines how influencers might affect users' perceived simplification of politics, and how that perception influences users' political cynicism and interest. The third study is an experiment that seeks to understand how misinformation from lifestyle influencers could affect female social media users' attitudes toward covid and trust in public health information. Here are links to the studies we discuss in the episode: The Mobilizing Power of Influencers for Pro-Environmental Behavior Intentions and Political Participation (2022)Politics–Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest (2022)Responses to Social Media Influencers’ Misinformation about COVID-19: A Pre-Registered Multiple-Exposure Experiment (2022)And if you're interested in political influencers, check out our episode on political influencers in the Biden 2020 campaign.
Released:
Jun 19, 2022
Format:
Podcast episode
Titles in the series (100)
European Parliament on Snapchat: Engaging EU Youth in Politics through Social Media, with Karolina Wozniak: Karolina Wozniak, social media coordinator for the European Parliament, shares how and why the European Parliament is using Snapchat to engage youth in EU politics. Listen in as we discuss where Snapchat fits into the Parliament's overall social media strategy, the levels and types of citizen engagement, geofilters, and the costs of running a Snapchat account for a government institution (you'll be surprised!). by Social Media and Politics