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Social Media and Political Polarization in the United States, with Prof. Chris Bail
Social Media and Political Polarization in the United States, with Prof. Chris Bail
ratings:
Length:
43 minutes
Released:
Sep 26, 2021
Format:
Podcast episode
Description
Professor Chris Bail, Professor of Sociology and Public Policy at Duke University, discusses his latest book Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing. Professor Bail shares findings from three studies on political polarization covering field-experiments, qualitative interviews, and lab experiments. We discuss how social media contributes to a distorted reality in how extremists and moderates discuss politics online, and how this prism fosters a sense false polarization. We also chat about measures that individuals and social media platforms could take to reduce online political polarization. Here are supplementary links to two studies discussed in the episode: Exposure to Opposing Views on Social Media can Increase Political Polarization (2019)Political Sectarianism in America (2020)
Released:
Sep 26, 2021
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics