Frank Walter is the Vice President for Strategic Communications for Child Trends, a locally-based, national organization that works to improve the lives of all children and their families. As a data and research-driven organization, they work to disseminate information that can benefit children and families and dispel information that is incorrect or leads to harmful practices. While many organizations and publications are reluctant to publish negative findings, Child Trends is working to democratize the process and they make all of their findings available to their thousands of followers and supporters. We address the challenges of coming from a PR background and being a guest on a podcast with little idea what the hosts may ask.  Child Trends is the nation’s leading nonprofit research organization focused exclusively on improving the lives and prospects of children and youth; is #18 and #39 in the country for best places to work for recent grads and women (http://reviews.greatplacetowork.com/child-trends); and is growing so check the website for job postings http://www.childtrends.org/careers.