31 min listen
Email Programs and Digital Campaigning for the Democratic Party, with Matt Compton
Email Programs and Digital Campaigning for the Democratic Party, with Matt Compton
ratings:
Length:
54 minutes
Released:
Jul 15, 2018
Format:
Podcast episode
Description
Matt Compton, Director of Advocacy and Engagement at Blue State Digital, discusses how email programs are used for political campaigns and advocacy. Matt also shares his experience in working in digital communications for the Obama White House and the Democratic National Committee. We look ahead to the 2018 U.S. midterm elections and discuss trends in how the Democratic Party is using social media to campaign.
Released:
Jul 15, 2018
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics