A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.Where are we going? What does the role we fill today look like in the future?If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?How do we kick the football when the goal posts keep moving?In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field. Read Gini’s newsletter article on this topicAccess the full Study by Edelman 2021 Future of Corporate Communications Gini on Twitter @ginidietrich  Follow Gini’s podcastsSpin SucksInside PRAgency Leadership PodcastGini’s Book – Spin Sucks Connect with or DM Stories and Strategies with comments and episode ideas on Twitter comms_podcast. We follow back