67 min listen
Jennifer Prosek – Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)
FromCapital Allocators – Inside the Institutional Investment Industry
Jennifer Prosek – Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)
FromCapital Allocators – Inside the Institutional Investment Industry
ratings:
Length:
46 minutes
Released:
Feb 15, 2021
Format:
Podcast episode
Description
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy and a popular past guest on the show. In our first conversation, we discussed branding an asset management firm and many of Jen’s leadership nuggets of wisdom. That conversation follows on the feed. Our second conversation discusses the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place. We discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative. We end by turning to lessons Jen learned on internal communication and leadership through the health crisis. Learn More Subscribe: Apple | Spotify | Google Follow Ted on twitter at @tseides or LinkedIn Subscribe Monthly Mailing List Read the Transcript
Released:
Feb 15, 2021
Format:
Podcast episode
Titles in the series (100)
Kip McDaniel – CIO Whisperer (Capital Allocators, EP.20): Kip McDaniel is the Chief Content Officer and Editorial Director at Institutional Investor. Prior to joining II a year ago, Kip spent seven years as the Founding Editor and Editor-in-Chief of CIO Magazine, a media platform that led him to interview 2,00 by Capital Allocators – Inside the Institutional Investment Industry