55 min listen
Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
FromCapital Allocators – Inside the Institutional Investment Industry
Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
FromCapital Allocators – Inside the Institutional Investment Industry
ratings:
Length:
56 minutes
Released:
Jan 7, 2019
Format:
Podcast episode
Description
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author. Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. We then turn to some of Jen’s fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of ‘Just Ask’, behave with humanity, and not thinking in black and white. Learn More Discuss show and Read the Transcript Join Ted's mailing list at CapitalAllocatorsPodcast.com Join the Capital Allocators Forum Write a review on iTunes Follow Ted on twitter at @tseides For more episodes go to CapitalAllocatorsPodcast.com/Podcast
Released:
Jan 7, 2019
Format:
Podcast episode
Titles in the series (100)
Jeffrey Solomon – Vision, Tenacity, and Empathy (Capital Allocators, EP.09): Jeffrey Solomon is the President of publicly listed Cowen Group (TK: COWN), a financial services company focused on supporting and providing active management to the marketplace. After graduating from the University of Pennsylvania in 1988, Jeff deferred by Capital Allocators – Inside the Institutional Investment Industry