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JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)
FromThe JM Buzz
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)
FromThe JM Buzz
ratings:
Length:
30 minutes
Released:
Dec 8, 2022
Format:
Podcast episode
Description
Influencer marketing is among the fastest growing channels in advertising and marketing today. As this trend grows, we wanted to examine all the factors that drive the success of influencer marketing campaigns, with a focus on the role of influencer authenticity. Join Dr. Christian Hughes (Notre Dame University) as she interviews Dr. Fine Leung (Hong Kong Polytechnic University) and Dr. Simone Wies (Goethe University Frankfurt) about the findings from their latest Journal of Marketing articles focused on influencer marketing.
The two articles discussed are:
Leung, Fine, Flora Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier (2022), "Influencer Marketing Effectiveness," Journal of Marketing. doi:10.1177/00222429221102889
Wies, Simone, Alexander Bleier, and Alexander Edeling (2022), "Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement," Journal of Marketing. doi:10.1177/00222429221125131
Host: Dr. Christian Hughes
Production Assistance: Alumni FM
Topics: influencer marketing, online influencers, consumer engagement, social media, marketing strategy, content, branding, engagement
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
The two articles discussed are:
Leung, Fine, Flora Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier (2022), "Influencer Marketing Effectiveness," Journal of Marketing. doi:10.1177/00222429221102889
Wies, Simone, Alexander Bleier, and Alexander Edeling (2022), "Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement," Journal of Marketing. doi:10.1177/00222429221125131
Host: Dr. Christian Hughes
Production Assistance: Alumni FM
Topics: influencer marketing, online influencers, consumer engagement, social media, marketing strategy, content, branding, engagement
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Dec 8, 2022
Format:
Podcast episode
Titles in the series (66)
Complaint De-escalation Strategies on Social Media by The JM Buzz