3 min listen
Hotels Should Pay Attention to Their Competitors' Reviews Too
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Jan 4, 2024
Format:
Podcast episode
Description
How does a hotel's online reviews—as well as reviews for its competitors—affect its bookings? A new Journal of Marketing study explores.
Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191449
Reference: Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman, and Jian Wang, “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: advertising, marketing strategy, social media, digital marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191449
Reference: Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman, and Jian Wang, “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: advertising, marketing strategy, social media, digital marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Jan 4, 2024
Format:
Podcast episode
Titles in the series (67)
How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance by The JM Buzz