How can companies encourage consumers to adopt smartphone apps? A new Journal of Marketing study explores how minor design changes can make users more likely to enable important app features and complete app onboarding.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/24/nudge-nudge-wink-wink-how-choice-architecture-facilitates-consumer-uptake-of-mobile-apps/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221141066

Reference:
Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, and Eric J. Johnson, “Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps,” Journal of Marketing. doi:10.1177/00222429221141066
Narrator: Saira Salyani
Acknowledgments: Aman Soni
Topics: mobile apps, decision making, choice architecture, smartphones, design, consumer behavior
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