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How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation
FromThe JM Buzz
How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Oct 6, 2022
Format:
Podcast episode
Description
When it comes to the disclosure of advertising spend, transparency is key.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221123013
Read the text of this episode here: https://www.ama.org/2022/09/20/how-disclosing-advertising-spending-can-reduce-investor-and-analyst-uncertainty-and-possibly-enhance-firms-valuation/
Reference: Sungkyun Moon, Kapil Tuli, and Anirban Mukherjee, "Does Disclosure of Advertising Spending Help Investors and Analysts?" Journal of Marketing. doi:10.1177/00222429221123013
Narrator and Producer: Marissa Lambert
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221123013
Read the text of this episode here: https://www.ama.org/2022/09/20/how-disclosing-advertising-spending-can-reduce-investor-and-analyst-uncertainty-and-possibly-enhance-firms-valuation/
Reference: Sungkyun Moon, Kapil Tuli, and Anirban Mukherjee, "Does Disclosure of Advertising Spending Help Investors and Analysts?" Journal of Marketing. doi:10.1177/00222429221123013
Narrator and Producer: Marissa Lambert
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Oct 6, 2022
Format:
Podcast episode
Titles in the series (67)
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