2 min listen
How to Stop Customers from Abandoning Self-Designed Products
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Oct 5, 2023
Format:
Podcast episode
Description
95% of consumers who start self-designing a product abandon the process before purchase. A new Journal of Marketing study shows how companies can change this.
Read an in-depth recap of this research here: https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231183977
Reference: Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing.
Narrator: Elizabeth Ann Sismour
Acknowledgments: Sushma Kambagowni
Topics: product design, customization, consumer behavior, customer experience
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231183977
Reference: Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing.
Narrator: Elizabeth Ann Sismour
Acknowledgments: Sushma Kambagowni
Topics: product design, customization, consumer behavior, customer experience
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Oct 5, 2023
Format:
Podcast episode
Titles in the series (67)
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