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The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
FromThe JM Buzz
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
FromThe JM Buzz
ratings:
Length:
4 minutes
Released:
Jun 8, 2023
Format:
Podcast episode
Description
Are a majority of your online customers abandoning items in the cart after seeing shipping costs? Offer membership-based free shipping to see a turnaround.
Read an in-depth recap of this research here: https://www.ama.org/2023/04/11/the-power-of-free-shipping-how-offering-an-upfront-membership-fee-can-help-online-retailers-boost-revenue/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158116
Reference:
Fangfei Guo and Yan Liu, “The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: online retail, shipping, memberships, sales, consumer behavior, retailers
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read an in-depth recap of this research here: https://www.ama.org/2023/04/11/the-power-of-free-shipping-how-offering-an-upfront-membership-fee-can-help-online-retailers-boost-revenue/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158116
Reference:
Fangfei Guo and Yan Liu, “The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: online retail, shipping, memberships, sales, consumer behavior, retailers
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Jun 8, 2023
Format:
Podcast episode
Titles in the series (67)
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